In every company, a sales team's first job is to do the selling. But every salesperson can't spend their entire day chasing every single prospect who interacts with the brand or competitors. The top of the funnel tasks should fall to a support team, whose role is to help sales teams cut through the noise, make sure prospects get the required answers, and gain prospective guidance through their top-of-funnel journey to that point where visitors are ready to buy. It is the point when the sales team can happily close the sale.
In this post AXAD, the online marketing team will discuss why lead generation B2B does not have to fall on the sales team. But first, clear the things on who is affecting inside sales daily sales performance.
The inside sales team work in the office often find tackling extra activities that do not fall within the purview of their core roles. Most of a salesperson's time is spent on selling, the research shows that most sales representatives roughly work only 35% in selling.
Sales practitioners suggest conducting a time study to understand what your sales team is doing with their time. This study is important for lower sales performance. If in the study it is found that sales people's maximum time spent on non-selling activities then it is wise to consider outsourcing sales.
Here are some common admin tasks that inside sales team stuck with:
To get prospects strategically, salespeople have to work with leads that are already warm. The sales team finds more information about the customer, beyond just their name and phone number. This is the most time-consuming process.
Update customer records
Some customers want to support activities for instance cross-selling, upselling or subscription renewal involvement of an inside sales representative. Whereas some other customers like updating customer information opportunities and do not want any salesperson involvement.
Sometimes sales performance wasted their time on admin duties like spending time on cleaning up and updating contacts. The other things they are involved with are:
Find B2B lead generation services that can work for your company
It is necessary to have an inside sales team, whereas sometimes outsourcing some of the sales responsibilities will help their performance, leading to more revenue. If you are looking for an outsourcing sales team then AXAD online marketing can do best for you.
When you do outsource some of your inside sales team's responsibilities:
A right lead generation agency like AXAD will allow you to:
But sometimes it will create problems among higher authorities in the company as they are not able to control their sales process. But after all odds, the B2B lead generation companies effectively represent their brand or deliver a great customer experience.
How does a B2B Lead Generation Agency like AXAD Support Your Inside Sales Team in Achieving their core tasks?
By working with an agency, you will not only monitor your team's effort but also perform tests on different strategies. The agency will recommend more effective ways to run your campaigns.
When you are outsourcing B2B lead generation companies for increasing your sales then you must be thinking about what your inside sales team will be doing while your agency is busy generating leads for you. So the answer is, that they will prepare their sales pitch along with developing their inner voice, learn their sales material, gather industry intelligence and come to know in detail about your and your business competitors' products.
Let AXAD help you in bringing lead generation sales while building your inner sales team effectively.