Tips to Run Pay Per Call Traffic With Facebook Marketplace

Author: Kate Smith
Dec 11 2023
Tips to Run Pay Per Call Traffic With Facebook Marketplace

In the ever-evolving landscape of digital marketing, businesses constantly look for innovative ways to drive targeted traffic and generate leads. Pay Per Call (PPC) advertising is one such powerful strategy, and when combined with the vast user base of Facebook Marketplace, it provides a unique opportunity for businesses to connect with potential customers. Today Facebook Marketplace has emerged as an ecommerce powerhouse which is visited by billions of visitors every month.

In this comprehensive guide, we'll explore tips and strategies to effectively run PPC with Facebook Marketplace, unlocking new dimensions for lead generation and customer engagement.


All About Facebook Marketplace?

Facebook Marketplace is an online shopping channel from where Facebook users can locally buy and sell items from each other. Facebook Marketplace is a convenient destination for people to discover, buy and sell different products with no listing fees. The seller has to click a picture of an item, add its description and price, confirm a location and save the same. Though placing an offer comes free but it must meet the community policies, otherwise the moderator will not approve the same.

Facebook Marketplace can easily be accessed in the Facebook mobile app and on desktop. While using Facebook Marketplace on mobile, click on the three vertical lines in the bottom right corner of the screen. From there, click on the Marketplace icon available near the bottom of the screen.

While on desktop, tap on the storefront icon available on the top navigation bar. Either tap on the Facebook Marketplace option shown on the left-hand menu. Facebook Marketplace organises listings into various categories including apparel, entertainment, hobbies, pet supplies, among many more.


Tips to Run Pay Per Call Traffic with Facebook Marketplace

Facebook Marketplace is a powerful tool for doing retail business. The tips mentioned below will help you make the best use of PPC with Facebook Marketplace.


Optimize Your Facebook Marketplace Business Profile

Before starting with Pay Per Call campaigns, optimize your business profile on Facebook Marketplace. Provide complete information about your business, including contact details, services offered, and a compelling description. A well-crafted profile sets the foundation for successful Pay Per Call campaigns.


Sell from a Business Account

Both individuals and businesses can sell items on Facebook Marketplace but the ones with business accounts get access to more features. Facebook business accounts can advertise their offerings on Marketplace to target more people, even in case your business is not directly listed on Marketplace. Set up a shop with your Business Page and start selling your products.


Target the Right Audience

PPC with Facebook Marketplace offers robust targeting options. Identify your target audience as per demographics, location, interests, and behaviors. Tailor your Pay Per Call ads to resonate with the specific needs and preferences of your target audience, ensuring maximum relevance.


Craft Compelling Ad Copy

Create eye catchy ad copy highlighting the value of calling your business. Clearly talk about the advantages and solutions offered by you. Incorporate a strong call-to-action encouraging users to make the call. A compelling ad increases the likelihood of users engaging with your business via phone calls.


Utilize Click-to-Call Ads

PPC with Facebook Marketplace offers the Click-to-Call ad format, allowing users to initiate a call directly from the ad. Leverage this feature to streamline the user journey and encourage immediate action. Ensure that the call button is prominently displayed and easily accessible on your ads.


Monitor Ad Performance and Iterate

Regularly analyze the performance of your Pay Per Call campaigns. Monitor metrics such as call volume, conversion rates, and return on investment. Identify successful elements and areas for improvement. Iterate your campaigns based on insights to optimize results over time.


Ensure a Seamless Customer Experience

From the initial call to the post-conversion interaction, prioritize delivering a seamless customer experience. Train your staff to handle calls professionally and provide valuable information. A positive customer enriches brand’ loyalty and makes your business more successful. Advertising your products on Facebook Marketplace not just helps target more shoppers but also enhances the overall customer experience as well.


Final Thoughts

Incorporating PPC with Facebook Marketplace strategy opens up new avenues for lead generation and customer acquisition. By optimizing your business profile, targeting the right audience, crafting compelling ad copy, and leveraging call tracking, you can create impactful campaigns that drive phone calls and boost your business's success.

Stay agile, monitor performance, and adapt your strategies to capitalize on the dynamic nature of digital marketing. With the right approach, running Pay Per Call traffic on Facebook Marketplace can be a game-changer for businesses seeking to connect with their audience in a meaningful way.
So, are you all set to elevate your Pay Per Call strategy? Connect with Ping Call now to know more about the tips on Facebook Marketplace and watch your business thrive.

By Kate Smith | Dec 11 2023
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