It's safe to assume that the reason you found this site was to get additional home security internet leads for your security company's lead generation. Is this, however, actually the case?
So, how accurate are the lead generation maths? You may double your sales and expand your company if you double the quantity of home security internet leads. That is true, but you will also likely more than double the expense of your advertising at the same time. (You will have to start using less responsive advertising and end up using more of it, which will cost you more than double, as you are undoubtedly already employing the most responsive advertising medium. Thus, your expenses will increase.
How to Get the Best Home Security Internet Calls
Additionally, there are additional elements at work. Check out these guidelines for sales.
Therefore, if you have a sales team, the sales team will initially concentrate on the simple sales (the low hanging fruit). They won't continuously follow up with sales leads that aren't going to buy in the near future because doing so will prevent them from achieving their sales goals. Additionally, leads who aren't yet ready to buy will be swiftly overlooked and "slip between the cracks."
As I previously stated, switching to "weaker" advertising to generate new leads will result in less responsive leads, which makes it clear why there is a problem: you are producing lower-quality leads that are more difficult to close, which the sales team does not want, and which cost you more money.
What then is the answer? You must put in place an automated sales and marketing system that supports your sales staff before you spend any more money on fresh leads.
a programme that follows up on leads and nurtures them over time until they are prepared to speak with a salesman handles all the grunt work. The leads that cost you money won't "slip between the cracks" in this way.
Cost Analysis for Home Security Internet Calls
Let's say your home security leads cost £1 per and you currently have a 1% conversion rate. The Cost per Acquisition (CPA) is therefore £100. Let's assume you set up a sales and marketing system to automatically follow up on leads, nurture those leads, and then hand them off to the sales team when they are prepared to make a purchase. So, the initial 1% conversion still occurs. Say, however, that we persistently contact the remaining 99%. (who did not buy). Let's imagine that over the following two years, we automatically follow up with the initial 99 leads and make an additional 2 sales.
The numerals now appear as follows. We have tripled the size of our business thanks to a conversion rate that is three times higher. Due to the fact that we did not increase our lead acquisition spending, our cost of acquisition decreased from £100 to merely £33. And this is without investing any additional funds in lead creation or promotion.
You currently possess an effective sales and marketing machine that effectively converts home security leads. And now that you have an effective sales and marketing engine that can successfully convert lower-quality home security leads, you may start to consider employing lower value/higher cost sources of home security internet leads.
And all of this is before we even take into account the best and least expensive home security leads for your company. referrals from current clients. Do you aggressively solicit recommendations from your current customers for friends and family? It's likely that you are not actively utilising this lead source. Referral marketing can also happen often on autopilot after you have a successful sales and marketing structure in place.
Do you truly need more fresh home security leads then? -or do you require a lead generation system to convert the leads you are already producing more effectively? Contact us at PingCall to get the best home security leads for your business. We ensure the best home security inbound calls for your home security business.