Pay Per Call Marketing: A Complete Guide for Beginners

Author: Patrick Long
Jul 31 2023
Pay Per Call Marketing: A Complete Guide for Beginners

The growth in the Internet has made several new marketing opportunities available for businesses of all sizes. Out of many, pay per call is one of the most effective marketing ways used by businesses. Pay Per Call (PPC) marketing is an advertising model where advertisers pay for phone calls generated by their advertisements. It is a form of performance-based marketing where the advertisers have to pay just for actual leads or conversions. It is a kind of marketing where businesses can connect with inbound customer calls.

Pay Per Call Leads

Pay-per-call leads are those individuals who have provided their contact information as a result of a pay-per-call marketing campaign. Targeting these leads is the ultimate goal of marketers and educating them about their products or services.

Key Aspects of Pay Per Call Marketing

High Quality Leads: Main focus of doing Pay Per Call or Pay Per Call Affiliate Programs is to generate High-Quality Leads as these leads have a higher level of interest and engagement as compared to other kinds of advertising. By establishing direct connection with potential customers, businesses can engage with them in real-time, solve their queries, and guide them through the buying process, resulting in higher conversion rates.

Advertisements: Advertisers create campaigns and place advertisements across different channels like search engines, websites, mobile apps, or offline media. These ads typically include a phone number that users can call to connect with the advertiser.

Call Tracking: In order to evaluate the effectiveness of campaigns, advertisers utilise call tracking technology. Unique phone numbers are assigned to different advertisements or campaigns, allowing advertisers to track which ads are generating phone calls.

Call Routing: When a user calls the advertised phone number, call routing technology is used to direct the call to the appropriate destination, like to a particular call centre or the advertiser's business. Many businesses deploy advanced call routing systems to manage calls based on factors like location, availability, or specific criteria set by the advertiser.

Publisher Networks: Pay Per Call networks act as the bridge between advertisers and publishers. They connect advertisers looking to generate phone calls with publishers who have relevant traffic sources, like websites, mobile apps, or marketing campaigns. The networks facilitate the tracking, billing, and distribution of calls.

Pay Per Call marketing is mostly used in industries like financial services, insurance, healthcare, home services, legal services, etc. as it is more effective for businesses dealing with phones related to customers.

Benefits of Pay Per Call

Pay Per Call marketing offers numerous advantages to businesses, out of which a few are written below:

High-Quality Leads: Pay Per Call generates high-quality leads as callers are calls made by the customers who are interested in making a phone call. These leads are often considered more valuable than clicks or form submissions since callers have a higher intent to purchase or engage with the business.

Increased Conversion Rates: Real-time phone conversations let businesses directly engage with potential customers, answer their queries, and address their concerns. This personalised interaction often leads to higher conversion rates compared to other forms of advertising, as businesses can build trust, provide immediate assistance, and guide callers through the buying process.

Improved ROI: Pay Per Call is a performance-based advertising model wherein businesses are obliged to pay for valid leads in the form of phone calls only. This makes PPC marketing more effective and affordable. With a higher likelihood of converting leads into customers, businesses can achieve a better return on investment (ROI).

Local and Mobile Targeting: With pay per call, businesses can target specific geographic locations, and can reach new customers in their immediate vicinity. This is particularly beneficial for local businesses or those with brick-and-mortar locations. Additionally, with the growing number of mobile users, Pay Per Call capitalizes on mobile advertising to target consumers who are on the go and prefer making calls directly from their devices.


Pay Per Call marketing is beneficial as it gives businesses a unique opportunity to generate high-quality leads, increase conversions, and optimise their advertising efforts. It provides a measurable and cost-effective way to drive customer engagement, enhance the customer experience, and achieve a better return on investment.

Keep Your Phones Ringing and Get Qualified Leads from Ping Call

Hope now you know about pay per marketing and are ready to get more leads for your business. Try Pay Per Call Marketing now by calling the experts at Ping Call. Ping Call is a renowned Pay Per Call platform providing advanced call tracking, analytics, and customised optimization solutions.

So this time, maximise your ROI with Ping Call’ Pay Per Call Affiliate Programs.

By Patrick Long | Jul 31 2023
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