8 PPC Tips for the Travel Industry

When your lead acquisition campaign shift from blue to red, you know you've hit your Monday blues. Travel agencies enjoy an edge when it comes to lead generation campaigns. As compared to fintech and insurance, it's easier to talk to prospects about tours and travel. Yet, a sector as creative as this suffered a major blow due to the Covid19 Pandemic. Leads were stuck in containment shelters. As the wave takes a turnback, travel agencies are once again coming out to attract leads. The strategies need to be reimagined and realigned in the present-day context. Below are a few tips to help you generate effective travel leads using a pay-per-call campaign.

Analyze the taste of demographics before placing the pitch

This is true for any marketing campaign.  A business that is aware of the customer's pulse is capable of providing the right solution. A pay-per-call campaign can seek a response only when it resonates with the audience. For instance, an area with workaholics demands a different pitch than one with travel enthusiasts.  To analyze needs and tastes, a pay-per-call agency can help you define your customers. These agencies have a huge database of people, publishers, advertisers, and marketers. A huge data allows them to quickly calculate customer sentiment in the market.  A travel agency can attract thousands of travel Inbound Phone calls in a day with PPC agencies.

Consider the season

A seasonal creative pitch fuming with thrill is better than a generic one. The worst part is having travel agencies boast about Christmas-y packages all year. People look out for diversity, a break from their usual innuendo. A creative pitch for different seasons needs to be prepared in advance. These pitches can be further customized based on recent search queries or travel tickets. The results of affiliate marketing for travel agencies can also be mapped out. Digitized solutions can be prepared for every customer set without spending a lot of time. 

Compare various versions

In the 90s, a travel agent had no option but to use the decided script. The script could be distasteful or meaningless, the way to evaluate was to put it to use. But the new-age technology solutions allow travel agencies to compare different versions. Every version is assessed by the same audience to understand its efficacy. Pay per call lead generation requires comparison across different factors. Being data compliant will help you generate quick high-quality leads. The data serves as a measurement of quality and quantity. You can get numbers that prefer your offer over your competitor. You can also add options to improvise the pitch.

Analyze call metric and its efficacy

Call metrics allow the travel agent using pay per call method to assess the campaign's success. Different metrics like customer interest, excitement, call duration, responses, etc. are measured. These metrics can be assessed at different stages to align or restrategize further campaigns. Pingcall experts customize these call metrics as per the travel companies' requirements. We focus on metrics that serve your sales targets and provide you with a crystal clear picture.

Use exotic call campaigns for exotic locations

If your travel agency is offering discounts on a beach vacation, the call script needs to be in sync. For instance, the tone and voice of the sales representative need to bring in vibrancy. Note- vibrancy here does not mean shrilling and frustrating your customers. Rather, use a vocabulary that is rich and dense with meaning. Try incorporating storytelling or adding existing questions. While fetching pay-per-call leads for travel agencies, Pingcall experts take in local issues. These issues are then incorporated into the call script which facilitates resonance. Agents experience quick conversions and long-term customer relationships.

Try Automated calls for Follow-ups

Automated calls have taken over the entire world of lead generation. After all, a sales representative can often shy away from answering. Not only that, 67% of salespersons state lead generation requires consistent follow-ups. The same percentage also denies following up on their calls. Why? Follow-ups are tricky. Customers often get frustrated with empty promises and incorrect solutions. The solution lies in an AI-enabled pay-per-call campaign, such as the one provided by Pingcall. The customized campaign focuses on using immersive AI chat scripts to ensure customer response. Being quick, customers' experience keeps on improving with every call. This, in turn, enhances both word-of-mouth marketing and lead generation.

Use Interactive Voice Response as a step to identify pre-qualified leads

Even though your travel agency may be getting a considerable number of inbound calls, conversion can be challenging. The reason for this is, that not every call that comes into your business is a lead that is worth pursuing.

Shifting through the many calls you receive to identify the few that can turn into serious business opportunities can take up valuable time.  It will end up reducing your productivity levels. A simple and efficient way to pre-qualify call leads is to use an Interactive Voice Response (IVR). This is true for a busy travel agency or tour company. Agents receive hundreds of calls from customers interested in booking holidays with you.

The automated answering software asks callers questions about their holiday preferences. It helps determine if they are good leads for your business. Based on these responses, IVR software determines the most appropriate agent for them. The agent is then required to speak with them about their holiday requirements.

Track every call using Pingcall's AI-enabled tracker

By tracking every call that comes into your business, you can track the customer journey. The traditional way of tracking calls was through separate phone lines for each marketing channel. But this often isn’t practical.

You might have an inquiry form on your website that requests a phone number. Without a separate line for each channel, there’s no way to know which form submission originated from which campaign. Pingcall has one of the best call tracker systems for travel agency leads. The trackers help them follow the customer path and check for the issues in conversion.

From attracting leads to converting them, an AI-enabled pay-per-call campaign performs well. Travel companies end up paying per lead while reaping the returns of their investment for a long time. A great customer experience created brand loyalty over time. Your customers prefer to use your service because of the seamless experience you offer. 

Pingcall is one of the best travel lead generation companies. If you are looking to expand your lead acquisition campaign, connect with us right now!

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