According to statistics, nearly 10 million people currently need medicare. Yet, insurance agencies struggle with finding the right leads for their business. By 2030, America is going to experience a ‘grey tsunami’ with a record number of people passing the ‘65’ threshold. 

Attracting medicare leads requires consistent access to data. A lot of marketing strategies have undergone a dramatic shift to ensure access to relevant customer sets. Traditionally, sales call done on a random basis ended up hurting the business more than profiting from it. 

What are Medicare Leads?

Medicare leads are prospects found after a rigorous process of identifying and filtering records from third-party data sources. In order to harness such data, Pingcall Experts use a variety of tools to pick out high-quality leads across the channels. These leads are then tracked across different touchpoints to reduce the chances of leakage. A profitable lead generation strategy must result in higher returns with minimum investment. 

Top 5 Ways to Generate High-Quality Medicare Leads

Finding your way to people who need Medicare requires full-scale efforts. Medicare call center traffic can be upsurge by using the following ways, 

1. Optimize your landing page

Landing page optimization is an important part of increasing Medicare traffic on your website. It involves changing, improvising, deleting, or upgrading certain parts of the landing page through user testing and other methods. The methods are supposed to trigger conversions and instantly push visitors from one step to another. 

Optimizing the Landing page requires a couple of steps. Some of them are mentioned below,

• Reduce the number of actions on the landing page to make it less chaotic and more direct
• Make your Call to Action more action loaded
• Add value to the user’s life through your content. Demonstrate the product or service impact
• Use data to resonate with traffic from different sources. A pay-per-call lead is going to behave and expect differently than a social media lead. Your landing page must take into account all the various categories of leads being generated. 

Access to powerful data can strengthen your medicare lead generation strategy. Lead generation companies like Pingcall can help you find relevant prospects through a pay-per-call strategy. 

2. Automate your lead generation programs

More and more businesses are using data automation to empower their lead generation campaigns. Data and automation are used to ensure quick customer responses and easy tracking. In sharp contrast to sales representatives, AI chats solutions or chatbots can build customer responses and improve their experience over time. 

Some of the benefits of Automation in lead generation programs are,

• It ensures zero error and quick response
• It provides the user with quick accountability 
• Responses can be tracked at all touchpoints

The issue however resides in precision-based customization. Designing customized responses is a difficult task Similarly, customers cannot be taught to use specific words only to get their query resolved. Pingcall’s AI-built solutions provide an ‘opt and leave’ policy for B2B customer acquisition plans. Basically, customers are provided with different options at a time. After opting for one, the rest get removed automatically. It allows a smooth operation without putting the customer on the edge.

3. Pay-per-call strategy 

Pay per call networks is becoming the go-to strategy of newfound businesses to acquire sizeable leads in a short duration. The strategy has become so popular that pay-per-call leads are currently being identified with sales numbers. The pay-per-call campaigns rely on networks and collaboration made by professional agencies like Pingcall. Pingcall collaborates with affiliates, advertisers, publishers, third-party agents, and data tools to acquire information about required people. These people are then reached out by using well-thought-out lead scripts. Some of the benefits of a pay per call strategy are, 

• It is relatively cheaper and ensures steady conversion and acquisition in the funnel
• A higher investment directly means a higher conversion rate
• It fuels other marketing efforts of the business by improving word of mouth marketing

Experts at Pingcall generate Medicare leads by using Vetted Affiliate traffic derived from various sources. It is then tracked at every level to ensure conversion. 

4. Nurture your leads

This is one of the most important strategies to ensure a good lead generation rate for the insurance agency. A single call only has a 10% rate of converting a lead. As opposed to this, repeated calls can trigger conversion for almost 67% of prospects. However, sales representatives often get frustrated with repeated calls. This results in,

• A bad customer experience
• Low conversion rate
• Bad word to mouth marketing
• An inadequate solution to customer query 

In opposition to this, an automated lead generation agency like Pingcall nurtures lead at all levels. These leads are treated differentially based on their distance from conversion. A high-quality lead is given prime importance while others are tracked carefully to hit them up with the right offers at the right time.

5. Outsource your Lead Generation Campaign

Lead generation programs need to focus on the right audience. Otherwise, they are a waste of time. Outsourcing your lead generation campaign to a pay-per-call agency will give you sufficient time to focus on administrative tasks. It will also save up the extra time on data collection and analytics. These agencies need to be paid on the basis of the number of leads generated, which ends up saving costs for the company. 

A professional pay-per-call agency like Pingcall can help you develop and foster long-term customer relationships. Through the experts on their team, you can add to your team a set of heavy tech jewels meant to give you high Returns with every investment. 

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